NPD research isn’t just about finding winners and losers. The clue’s in the name. We ensure our recruitment gives new ideas the best chances to develop. Whether it’s a new biscuit that’s going to strike fear into cups of tea across the nation or an innovation in kitchenware that will completely change the way we see toast, we’ll help your great ideas get off to a great start. We’ll be the training wheels to your first bike.
Type of respondent needed: most people would say it’s the early adopter, however, we see it as more than this. We know great respondents for NPD are those that have a creative spark in all walks of their life – people with positivity, imagination and vision