THIS IS WHAT IT LOOKS LIKE
How often do you go away from a group, an accompanied shop, a depth or, indeed, any form of qualitative interview thinking little more than ‘Meh!’? Too often? Well at the risk of blowing a rather hefty trumpet, our clients don’t.
At Safari we simply refuse to accept the indifferent, we reject the unremarkable and won’t even countenance the commonplace. When you finally part company with one of our remarkable respondents, our aim is that you should go away with a ‘Fantastic Fieldwork Feeling’. Every Single Time.
So how do we succeed where many other field agencies fail? Well we know how hard you work to create engaging and interesting workshops, so we put the effort into communicating that to respondents before they come along. If they don’t grasp that they’re there to make your research experience better, they don’t make the cut. By hand-picking articulate, chatty participants who are able to contribute well to each session, we constantly aim to produce interviews which could moderate themselves.
Type of respondent needed: most people would say it’s the early adopter, however, we see it as more than this. We know great respondents for NPD are those that have a creative spark in all walks of their life – people with positivity, imagination and vision
BRAND DEVELOPMENT
Type of respondent needed: you need people who can think in concepts rather than just objects people who are thoughtful and can see the big picture. Our attitudinal and creativity recruitment questions can see the wood for the trees.
Type of respondent needed: The type that doesn’t fast forward EVERY ad break and SOMETIMES thinks the ads are better than the TV itself.
PITCH WORK
Type of respondent needed: pitch work is fast paced, last minute and tight budgets. You need spontaneous participants that go with the flow – the types that don’t mind starting and finishing late… as last minute stimulus is being thrown through the door.
USABILITY
Type of respondent needed: everyone knows that person… the perfectionist with an extreme eye for detail… they can be pretty annoying, but extremely useful for usability research. Both digital natives and the digitally challenged
CUSTOMER JOURNEY
Type of respondent needed: The over sharer… the one that updates their facebook status with a picture of their breakfast. People that just get excited at sharing their lives with others, even if it’s not reciprocated!
Type of respondent needed: you’d think it would be someone with a keen eye for design, when in fact it’s the complete opposite. The more novice, the better… people that don’t think about how design fits into their lives, but really notices when it doesn’t.
Type of respondent needed: Ethnography… or professional stalking.. is a great opportunity for you as researchers to be nosey. This respondent type are the kind that loves having people over, sharing their new recipes or holiday snaps. The show offs, to put it bluntly!
