THIS IS WHAT IT LOOKS LIKE
How often do you go away from a group, an accompanied shop, a depth or, indeed, any form of qualitative interview thinking little more than ‘Meh!’? Too often? Well at the risk of blowing a rather hefty trumpet, our clients don’t.
At Safari we simply refuse to accept the indifferent, we reject the unremarkable and won’t even countenance the commonplace. When you finally part company with one of our remarkable respondents, our aim is that you should go away with a ‘Fantastic Fieldwork Feeling’. Every Single Time.
So how do we succeed where many other field agencies fail? Well we know how hard you work to create engaging and interesting workshops, so we put the effort into communicating that to respondents before they come along. If they don’t grasp that they’re there to make your research experience better, they don’t make the cut. By hand-picking articulate, chatty participants who are able to contribute well to each session, we constantly aim to produce interviews which could moderate themselves.
Type of respondent needed: you need people who can think in concepts rather than just objects people who are thoughtful and can see the big picture. Our attitudinal and creativity recruitment questions can see the wood for the trees.
Type of respondent needed: The type that doesn’t fast forward EVERY ad break and SOMETIMES thinks the ads are better than the TV itself.
Type of respondent needed: pitch work is fast paced, last minute and tight budgets. You need spontaneous participants that go with the flow – the types that don’t mind starting and finishing late… as last minute stimulus is being thrown through the door.
Type of respondent needed: everyone knows that person… the perfectionist with an extreme eye for detail… they can be pretty annoying, but extremely useful for usability research. Both digital natives and the digitally challenged
Type of respondent needed: The over sharer… the one that updates their facebook status with a picture of their breakfast. People that just get excited at sharing their lives with others, even if it’s not reciprocated!
“Safari are my ‘go to’ company for quick and quality fieldwork. I’ve run groups and depths in many different parts of the country, even abroad, and Safari have always been brilliant at advising me on sample criteria, feasibility and general logistics. They are of course also very reliable and always deliver what they say they will!“
“Safari are our recruiter of choice when it comes to free-finding respondents. And they can do the difficult things we sometimes ask of them, like putting together groups at short notice or finding groups of hard-to-reach respondents like frequent ad-hoc investors. They get on with it, they don’t make a fuss and deliver the respondents we need.”
“Safari Research have never let me down – with great service, strong respondents, and an ability to take on the trickiest briefs. They have solved urgent requests for me highly efficiently and on many occasions.”
Red Brick Road
“Safari are my first choice recruiters: they can be guaranteed to deliver exactly who you are looking for, and have an amazing ability to solve problems.”
“We have come to totally rely on Safari for recruitment. Gareth & Cyren are always careful to understand the brief, un-fazed by unconventional requirements, calm under pressure and always come through with great quality respondents.”